We are incredibly excited to talk to Charney Margi about these inspiring series with the first one newly released.
Catwalk2Creation follows the journey of 2 sustainable garments through the process of their supply chain – What inspired you to make this?
Well as you know I’ve been in the industry for over 20 years and I hit a turning point, a moral crossroad in my personal life about four years ago. This completely changed the direction of everything I knew in my life. It was at this point I realised it was time to merge all of my passion projects with my commercial work.
Having predominantly worked in fashion, (beauty and advertising) for most of my life it felt natural to start my journey in an area that I knew best, fashion. But this new outlook soon expanded beyond fashion and I started to look at every industry and how we can all use our mediums as vehicles for positive change.
This exploration is how Catwalk to Creation was born. It was an idea that I thought about for a while and when I approached my long-time friend and work colleague Ramzi Moutran – he worked with me to bring it to life.
Tell us a bit more about you your background and the work you do with UN?
I’m a firm believer in the UN’s Sustainable Development Goals (SDG) 2030 agenda. All of the brands and companies I now proactively chose to work with, I always seek to align them with at least one SDG in the hope for a bright future.
This year I moderated a panel at the UN’s General Assembly in New York City while Catwalk to Creation screened for four days. In the future I would like to curate more companies and brands and host them at the UN, to give them the opportunity to be recognised for the incredible work they are doing in their fields.
What’s your vision for this film series?
With Sir David Attenborough’s series Blue Planet bringing the plastic conversation into the mainstream and highlighting how serious the problem really is, Catwalk to Creation could not be more timely. I don’t know if you are aware but 83% of all our water (sea water, bottled water, rainwater etc.) contain plastic microfibres, and a 1/3 of this is said to come from the fashion industry. It is a HUGE problem and the only way we are going to solve this is by raising awareness with films like ours and encouraging people to be more curious and ask questions. Ultimately if I could wave a magic wand, I want to see our docuseries on the likes of the Netflix and Amazon’s of the world, bringing these conversations into the living rooms of our everyday lives. If we as consumers and businesses have full transparency and understand the complex issues in the fashion industry, then we have a higher power to make a much needed and urgent change.
Did you encounter any problems or funny moments when making the film?
Ha so many, right from the beginning! Fundraising is always so incredibly challenging, and just when you think you’re going to give up, you get a glimmer of hope. And on the 11th hour, everything aligned for us and it all came together. From there on, everything continued to align, and so many people commented on how I was being watched over from above while watching every obstacle we faced, be mysteriously moved to the side.
Another moment that does stick in my mind was on the last day of filming. We packed up my car with all the film equipment and walked to a pub around the corner in Chelsea. I had just ordered a round of drinks to say thank you to everyone involved when a woman came rushing into the pub saying my car had been broken into.
As usual, I had my camera and laptop bag with me (in case of situations like this!), but there was costly equipment still in my car. Long story short, the three bags that were stolen were dumped on the other side of Albert Bridge, were found and replaced within 24 hours with only one item missing. Little did the person know the value of the equipment in the bags. Grateful doesn’t come close to how I felt!
What is your next goal, will you be making more films or building on this?
The films are bite-sized chunks of condensed information because we realise that most people are time constrained, time is precious – I know this in particular as a working mum!
So Ramzi and I wanted to keep the series as 15-minute episodes, so we can start different conversations in the Fashion 4 Change space. It would be incredible if we could make this into a Netflix / Amazon prime series so then people always have a go-to place to reference and learn from.
What do you think about the sustainable fashion space are we making an impact and are things changing fast enough?
I think we’re making an incredible impact if you look at the change in the last 15yrs. People always want change to happen quickly, but fast doesn’t necessarily mean it’s okay. We want change but done properly, and we want things to be right.
What advice would you give to someone who wants to become more sustainable with their fashion choices what changes can we make as individuals?
Watch the series! And always be curious, ask questions, read up on clothing brands, their sustainability ethos. My most immediate and main advice would be to buy more natural fibres and next-generation solutions, for example, pineapple leather and apple leather (such as Pintex).
When buying shoes seek out brands that are using alternate fabrics like All Birds and be careful when companies label things ‘vegan’ as it might be a cover-up for a plastic. I also like to support brand’s that are giving back as well as small, independent labels too as they’re the ones who really need us.
Out Now: please follow the Facebook page: @f4cgolbal the next release (Part 1 out now) and here is the trailer to give you a taster:
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