Williamsburg to London

The whole idea for the company started when I was at home with my newborn baby and I was trying to be the best mum and the best person I could possibly be while trying to figure out how I could help to create a better world for her to live in. I'm a fashion designer, and after reading a book about the hidden messages in water I decided I wanted to create something with it. The author dedicated years to prove that water has the ability to memorize information by exposing water to different words and phrases. As a result, the water exposed to positive expressions created beautiful and well-formed crystals, while water exposed to negative ones barely formed any crystals at all. And because our bodies are made up of 70% water and 71% of the Earth's surface is water-covered, it means that our words are so powerful to affect our bodies and our planet too. I chose this amazing discovery to be the focal point of my company's philosophy, therefore all our products come with positive and inspiring messages. On top of this, our products are ethically produced, using natural and sustainable fabrics. Our suppliers produce without pesticides, no artificial materials or dyes and using renewable energy, as less water as possible, take good care of their employees and absolutely no plastic is part of the process, not even in the packaging! Therefore our products are certified Organic, Fair Trade, Sustainable and Recyclable.