Founder Tze-Ching Yeung from Jake & Maya in Maker of the Month InterviewWelcome to the latest edition of Our Featured Maker interview with Tze-Ching Yeung founder of Jake & Maya Kids.  

Our sustainable kids brand – which we think are pretty cool! They passionately believe in sustainability with zero waste cutting techniques and designing their clothing with a grow-along fit, enabling the clothes to last longer.

Metamorphosis is the beautiful name of your collection tell us what inspires you?

We chose to name this Metamorphosis as we wanted to reflect on how this collection is designed to evolve and grow. Metamorphosis is part of life. Life changes, kids grow and so should their clothes.

London Hoodie in Grey by Jake & Maya at Nurture Collective Ethical Baby Clothing
Bailey Jersey Trousers in White by Jake & Maya at Nurture Collective Ethical Baby Clothing

 Tell us what’s most important in your designing and creating process?

Problem-solving is what inspires me. I want to create clothes that are more than just clothes. It needs to have a purpose.  The Metamorphosis collection was designed with growth in mind, to help provide a solution to the issue of kid’s growth and waste created by outgrown clothes. Our aim is to help raise awareness of textile waste going to our landfills on a daily basis. All of our designs were created using zero-waste design techniques, so we can reduce waste, not only as kids grow but also during the initial production stage. Standard manufacturing wastes about 30% of their fabrics. We wasted only just about 2% in this collection.

A comparison to show zero -waste cutting techniques used by Jake & Maya's garment production available at Nurture Collective Ethical Baby ClothingConventional Production waste = 30%

Jake & Maya’s Production waste = 2%

Let’s talk about your chosen Nurture Collective symbol icons why did you choose them, and which ones mean the most to you?

Organic: We use all organic and natural materials, to make sure to provide something that isn’t harmful to farmers and the environment.

Earth-friendly packaging: All our packaging is made using FSC certified paper. We use recycled paper whenever possible. Our business cards are made with recycled t-shirts.

Sustainable: We promote our customers to grow and mend their kid’s clothes, in order to reduce the environmental impact that our kid’s clothing has on the environment. Did you know that a baby between 0-2 years grows about 7 sizes?!

Cameron Jersey in Yellow by Jake & Maya at Nurture Collective Ethical Baby Clothing
Avery Organic Sweatpants by Jake & Maya at Nurture Collective Ethical Baby Clothing

What’s the vision for Jake & Maya?

We will continue to provide sustainable solutions to kid’s fashion wardrobes, while also continuing to raise awareness of sustainable issues created by fashion.

Jake & Maya Collection for A/W18 Shoot for Nurture Collective Ethical Baby Clothing

What’s your favourite inspirational quote:

“ The world is always in movement “

(V.S Naipaul)

Robin Red Trousers & Bailey Top Jake & Maya at Nurture Collective Ethical Baby Clothing

Which piece are you most proud of?

This is a tricky one. I think for me, it is hard to choose a specific piece, as I love them all equally. I am just so proud that we have created this collection as a whole, fulfilling each of the criteria that we set out to fulfil.  (Almost) zero waste, organic materials, ethically produced and more importantly designed and made to last through growth spurts.

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