Growing up, Beth and Sarah always dreamed of working together but families and careers beckoned them in different directions. While Sarah focused her talents on London’s fast-moving fashion world, developing her passion for beautiful products as a Buyer, Beth’s path led her to Singapore, at the heart of corporate Asia. Beth’s step in to motherhood was a personal trigger to shop more mindfully, however as she researched the clothing industry, she was shocked to discover that fashion is one of the most polluting industries in the world. At the same time, Sarah began to explore developments in the fashion industry that make a more positive impact on the lives of its workers and their environment. Drawing on this insight and hands-on experience, the sisters launched the Hunter+Boo label in October 2017, bridging the gap between a traditional “green” aesthetic and modern, cool design.